Forward Digital was founded to help improve the lives of consumers by enabling them to better access the crucial services they need - in an ever growing online world.
Forward helps businesses and organisations improve their digital marketing and communications activities to deliver outcome this and as a result, achieve and exceed upon their own governing and marketing objectives.
Today, there are enormous technologies available to us with fantastic functionality and capabilities. The issue is, businesses and organisations in most cases struggle to leverage even a small fraction of that capability. This results in huge technology debt, demotivated teams and most importantly - lack of innovation for customers.
Furthermore, as it relates to digital marketing activities - we consistently see activities being conducted in silo’s - disconnected from each other and not built into a combined strategy. Thus channel targets and metrics have little real correlation to the overall business strategy - resulting in either over or under investment, lack of efficiency and ultimately a poor journey for the customer.
Forward Digital helps business overcome these challenges through our solution which is pivoted around the following four buckets:
Introducing efficient technology that actually works, whilst reducing technology debt
Highly targeted digital channel and communications campaigns that make every cent count
Clarity and alignment of governing business and marketing objectives
Embracing change management at every step of the process
Introducing Technology That Works
MarTech today has outstanding capability that can enable businesses to build rich data sets and deliver outstanding customer experiences right across the digital spectrum. There is a core issue, however, for most businesses that spend huge marketing $$$ on those platforms... only then end-up using only a fraction of the capability they bought the technology for in the first place. They also often encounter extreme pain and additional cost in making them work, often for the most basic of tasks.
Why? Because where technology is.... and how businesses are set-up in their ability to use that technology (both in terms of internal systems and people)... is highly disproportionate. This is also the case in the investment that major MarTech giants spend in developing and selling their technology vs. making sure their clients can use them. In today's world, it's never been more important for consumers to gain access to critical services they need in a digital environment and at Forward Digital we believe enough is enough - and as digital marketers it is now our responsibility to solve this issue not just for our clients, but for your customers.
At Forward Digital we have compiled a set of preferred technologies from CRM to marketing automation that do what they say they do, are cost-effective and deliver outstanding customer experiences - without the behemoth of people, processes and technology that businesses typically face to deliver those experiences.
This achieves the following:
Huge reduction in technology debt
Rapid delivery of outstanding customer experiences
Huge reduction in load on internal IT and PMO teams
Rapid ROI from technology investment